.Tommy Jeans Stores
Tommy Hilfiger Denim has rebranded itself into Tommy Jeans. Tommy Hilfiger has announced the global rebranding of its denim offering starting with its pre-spring 2018 collection. Besides the more digital way of shopping in stores, and the new fashion style more aligned with the next generation. Together with the design team of Tommy Hilfiger and interior builder The Set Company we gave a new look to the Tommy Jeans concept worldwide.
One of the world’s leading designer lifestyle brands internationally recognized for celebrating the essence of classic American cool style, featuring designs with a twist.
With our own invented way to upcycle clothing from fashion brands into new interior products in a circular way. We created a new look and feel for the Tommy jeans stores by re-using old jeans from Tommy Hilfiger and bringing it to new life in products. Products like signing, wall panels, exposure furniture and point of sale items. The material we use in this process is called Rezign® Veneer – Denim. A material made by recycling jeans into fibres and pressing it into sheets and chair seats with a bio-based binder. Custom made retail and interior products from a sustainable material.
FACTS & FIGURES
Client: Tommy Hilfiger Denim
Design: Design Studio Planq
Realisation: Planq
Location: World Wide
Inspired by American denim classics with a modern, casual edge. Adding a youthful energy and irreverent twist to our heritage, the men’s and women’s collections focus on premium denim. The line targets the next generation of 18-to-30-year-old denim-oriented consumers.
The concept you can find in more places over the world like, London, Antwerp, Gendt, Amsterdam, Copenhagen, Manila, Shangai etc. Have a look at the storelocater to check this out
And see how the sustainable interior tells the story for the next generation. You can also see it in their new collections with the first 100% recycled jeans.
LONDON | COPENHAGEN | GENDT | AMSTERDAM | MANILA | SHENZEN | ANTWERP | DUSSELDORF | PARIS
